Motivation
Punishment doesn’t change the underlying emotion.
As Kate Bond points out in her e-book attached, we often default to what has worked in the past, and most of us have had experiences where punishment has “worked” (in other words, it’s decreased the unwanted behavior).
However, punishment doesn’t change underlying emotion and it leaves a vacuum: when you reduce the old behavior, what new behavior fills the void?
Even if you’ve never considered using punishment before, I highly recommend reviewing this quick read e-book.